Must A Wannabe Influencer Pal Cease Using Me for Material?

One Side: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I appreciate that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, altered, or posted for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I want my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions help each other in minor capacities. I thought filming a clip now and then would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It was kind she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic experiences, where true emotions are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Anthony Fletcher
Anthony Fletcher

A tech enthusiast and lifestyle writer based in London, sharing insights on digital trends and everyday living.